Promotion & Content Creation
Creating great content is a big part of your online digital strategy, but the other that is often overlooked, is content promotion. A few ways we do this is through social media platforms, influencers, and real time live engagement. Publishing content on your website is not the final step. You must push that content out into the world! In order to maximize your reach, we need to create shareable and valuable content on your social media platforms consistently. We create content through our SEO strategies to promote through our social platforms. If a potential customer searches for your business on a social platform and sees that you have not posted in a month, they could easily assume you went out of business or do not value your clients. Investing in a social media management agency will help you to plan out posts ahead of time and make sure that your brand is posting consistently with shareable content. It is important to project professionalism while making an emotional connection. Our goal is to provide value to anyone that would be encountering your brand.
We first understand what is important to your audience and how they use social media. Sharing great images and humor is universally the fastest way to connect via social media. Our strategy is to develop content designed to appeal to your audience, using targeted advertising to increase exposure for the content and the brand, while carefully managing social media reviews. Our goal is to drive awareness for your brand, while helping customers understand how much care. Another part of our social content strategy is social paid advertisements. With ZEST’s community management team, you will receive customized campaigns built around your internal capabilities, target audience and revenue goals. Our years of experience in building brands through social has taught us to move beyond simple buzz. We leverage SEO, target specific segments of your audience and start relevant conversations that generate support, likes, shares, and engagements.
Did you know that the two largest social media sites in the United States are publicly-traded companies? That means that they need to make money to keep their investors happy! As a result, social media advertising continues to grow as a marketing channel for companies. With social networking sites, like Facebook and Twitter, making it more and more difficult for businesses to reach their desired audience organically, it has become imperative to run social ads. But here’s the good thing! With the right partner to manage your social media advertising strategy, social ads can be extremely effective. You can drive engagement and earn followers without wondering, “is anyone even seeing my posts?” It also has important implications for SEO. Promoting your valuable content to your target audience using social ads has been shown to increase backlinks to your website which, in turn, improves your organic search rank for relevant keywords.